The famous Tsumami-zaiku people will talk about their thoughts about Tsumami-zaiku.
This time, I’d like to introduce you to Tomoko Ota, who is actively promoting Tsumami-zaiku to the world through her website. Making the most of her 25 years of trading experience, she sells Japanese style small articles including the traditional craft “Tsummi-zaiku” mainly on the web.
Q1.What made you decide to incorporate Tsumami-zaiku into your business and why?
I worked in the trading department of a textile trading company for many years, and I have a lot of opportunities to look at fibers or fabrics, and I like fabrics a lot. I was fascinated by the beauty of Chirimen (crape) by chance in a handicraft shop.
I was wondering if I could do something with this fabric, and then I came across “Tsumami-zaiku. I’m good at dealing with overseas, so I started selling overseas.
Q2.What is the appeal of Tsumami-zaiku for you?
Tsumami-zaiku is not a glittering presence.
There is a place where there is a sense of presence though it is delicate like a Japanese. I think it’s attractive, and also you can make it with your familiar fabric. I also think the appeal is that it has evolved over the years.
Q3.What kind of demand(needs) do you think people overseas have through your business?
For example, for people who want to be like a maiko. I think there is a lot of demands for people who want to wear a kimono. I think there is a lot of need for Tsumamizaiku for such people. Anyway, the culture of the Edo period must have been very stimulating for people from abroad. That is what I feel when I interact with customers.
Q4. What do you think about the possibilities of Tsumami-zaiku from the perspective of going overseas?
I think there is a lot of potential and in overseas I believe there is more demand than in Japan. Most people overseas don’t have the image of wearing hair accessories very often, so I think we need to make proposals that are more suited to the lifestyle of each country. I was wondering if it would make people know the existence of Tsumami-zaiku.
And I’ve heard many beginners say that it’s easier than they thought. It’s not really that hard. I think the possibilities will expand if we send out the message from Japan. I’m hoping to get more people to know of its existence in the future.